Climate control has become an absolute necessity in today’s climate, for both heating and cooling. As a result, the air conditioning industry has grown significantly in response to rising global demand. Air conditioning systems, which are widely used in both residential and commercial settings, are a dynamic sector that has a significant impact on many other industries, from production to distribution. Air conditioners are in high demand in Turkey during the summer, making it a rapidly growing industry.
The global air conditioning market size has expanded significantly in 2024 compared to previous years. The total revenue from portable air conditioners is expected to increase by 4.6% annually between 2024 and 2030. Rising temperatures, urbanization, the demand for energy-efficient solutions, and an increased interest in smart home technologies are the primary drivers of market growth.
The Asia-Pacific region, particularly China, India, and Southeast Asian countries, leads the global growth in the air conditioning sector. Rapid economic development and rising living standards in these regions are driving up demand. Furthermore, there is an increasing demand for energy-efficient and environmentally friendly cooling solutions, which is encouraging innovation in the industry.
Innovative air conditioning technologies such as VRF (Variable Refrigerant Flow) systems, inverter technology, and eco-friendly refrigerants are gaining prominence in the global market. These technologies help reduce energy consumption and minimize environmental impact.
Turkey holds a significant position in the air conditioning market due to its growing population and the effects of climate change. According to 2024 data, Turkey plays an important role in this sector.
The air conditioning industry in Turkey is projected to grow at a compound annual growth rate of 12.52% until 2029. The largest export markets for Turkish air conditioners are European Union countries and the Middle East.
The Marmara Region stands out as Turkey’s largest air conditioning market. The region’s dense industrial and commercial activities continue to drive increasing demand for air conditioning each year.
In Turkey, there is a growing demand for air conditioners that feature high energy efficiency, environmentally friendly systems, and smart technologies. This trend is pushing local manufacturers toward innovation and increasing competitiveness in the sector.
Air conditioning logistics require special planning due to the sensitivity, size, and transportation methods involved. The logistics process from production to end consumer is critical in terms of both cost efficiency and delivery times.
Maritime transportation is the most economical option for air conditioner shipping. Container shipping via sea routes allows large quantities of air conditioners to be exported efficiently to different countries.
Road transportation is the most used method for domestic distribution and transport to neighboring countries. Within Turkey, air conditioners are typically delivered from factories to warehouses and dealerships by road. This method is also frequently preferred for shipments to nearby European countries.
