Hygiene encompasses not only personal care but also the cleanliness of our environment and the materials we use. When it comes to environmental and material hygiene, cleaning products play a crucial role. Especially during and after the COVID-19 pandemic, the demand for cleaning products significantly increased compared to previous years. This rising demand in both global and Turkish markets has made the cleaning products industry increasingly valuable for the logistics sector as well.
Globally, the cleaning products industry includes both household products such as laundry detergents, surface cleaners, and dishwashing liquids and industrial cleaning supplies. The Asia-Pacific region stands out as one of the fastest-growing markets in terms of both production and consumption.
The COVID-19 pandemic heightened public awareness around hygiene, accelerating growth in the industry. Consumers began to favor not only cleaning efficacy but also antibacterial, antiviral, and naturally formulated products. In addition, with the rise of global e-commerce, the share of cleaning products sold through online channels has grown substantially.
As of 2024, the industrial cleaning sector in Turkey ranks 11th in Europe according to revenues. Being among the top countries in this field makes Turkey a significant exporter of cleaning products.
The market for household and laundry cleaning products in Turkey showed value-based growth between 2020 and 2024. This growth is largely attributed to increased hygiene awareness and changing consumer preferences.
Cleaning products fall into the category of goods that require sensitive transportation. Their chemical contents and often large-volume packaging necessitate the use of multiple logistics modes.
Inland transportation, especially by road, is the most used method in the domestic market. Road transport offers a fast and reliable way to deliver cleaning products to supermarket chains, pharmacies, and warehouses. Turkey also uses road logistics to transport cleaning products to its neighboring countries. Additionally, multimodal transportation methods allow products to be shipped by road to ports from various regions of the country.
Maritime transport becomes prominent in international trade of cleaning products. Container shipping is ideal for large-tonnage logistics of such goods. In Turkey, sea freight is heavily utilized for exporting cleaning products to Gulf countries and Europe.
